MERCK uses third-party cookies in order to measure and monitor the activity of the website and its subdomains (the “Website”).
By clicking on any button, checkbox or link contained on the Website, filling out a form or logging in, downloading any content or scrolling, the User expresses his/her acceptance of the use of cookies by the Website and the installation of the same on the computer used (including mobile devices and browsers) by the User to access and navigate through it, as well as the collection and processing of the User’s personal data in the manner and for the purposes described in this Cookie Policy.
If you do not agree with this Cookie Policy, the User must refrain from using the Website and leave it immediately.
1. What is a cookie?
A cookie is a file that is downloaded to the terminal (for example, a computer, mobile phone, tablet, etc.) of the User when he/she accesses certain web pages, Cookies allow these websites, among other things, to monitor, store and retrieve information about the User’s browsing habits (for example, preferences, profile, access keys, etc.) as well as to obtain technical information related to the navigability of the web pages. Cookies also contribute to the functionality, usability and accessibility of the web pages.
Depending on the function and purpose of the cookies, there are several types:
· Analytical.- These cookies collect information with the purpose of allowing websites to carry out an evaluation of the use that users make of them and their general activity as well as to collect statistical data. Analytical cookies measure and collect data from the website (visits, traffic parameters, clicks, pages viewed, etc.) to understand and optimize the website.
· Social.- They are necessary for external social networks (Facebook, Google, Twitter, Pinterest, etc.). Their function is to control the interaction with social widgets within a web page.
· Advertising and behavioural cookies.- These collect information about the User’s browsing habits and behaviour in order to identify preferences, tastes and habits within a specific website. These cookies allow the content of the advertising to be adapted based on the analysis carried out on the User’s browsing habits and deducing the characteristics of the User such as location, age group, gender.
· Technical cookies.- These are strictly necessary for the functionality and navigability of a website, they allow the User to navigate through said page or application and use its different options or services.
· Personalisation cookies.- These are those that allow websites to retain certain preferences (for example, language, country, regional settings, etc.) predefined by the user on their first visit (and subsequent visits) to the website.
· Third-party cookies: Third-party cookies are owned by third parties used by websites in order to manage and improve the content and services offered.
For more information about cookies, the User may visit the All About Cookies.org website, accessible through the following link http://www.allaboutcookies.org/es.”
2. What types of cookies does this Website use?
Analytical cookies
Google Analytics
The Website uses Google Analytics, a web analytics service provided by Google, Inc. (hereinafter, “Google”), a company located in the United States. Therefore, the data collected and processed by Google Analytics (including the User’s IP address) may be transferred to the United States and stored on Google servers located in that country.
Through Google Analytics, MERCK analyses the User’s interaction with the Website, tracks the User’s browsing habits within the Website, and collects data on the User’s activity so that MERCK can measure the performance of the Website.
The User can manage and block the processing of his or her personal data through Google Analytics by configuring the browser used to access the Website.
The User can expand the information contained herein on Google Analytics by clicking here.
Furthermore, the User can deactivate Google Analytics by installing a disabling add-on. The User can obtain more information about this add-on by clicking here.
Advertising and behavioural cookies
Google Adwords Conversion
The Website uses Google Adwords Conversion, an Adwords conversion tracking service provided by Google, in order to help MERCK track Users who view and click on MERCK’s ads.
The User can expand the information contained herein about the Google Adwords Conversion cookie by clicking here.
Google Dynamic Remarketing
The Website uses Google Dynamic Remarketing, a web advertising service provided by Google, in order to help MERCK manage ads and publish them on the Website.
The User can expand the information contained herein about the Google Dynamic Remarketing cookie by clicking here.
Google Tag Manager
The Website uses Google Tag Manager, a web advertising service provided by Google, in order to help MERCK manage ads and publish them on the Website.
The User can expand the information contained herein about the Google Tag Manager cookie by clicking here.
Social cookies
Facebook Connect and Facebook Social Plugins
Likewise, our Website also uses Facebook Connect and Facebook Social Plugins (third-party social cookies), a service owned by Facebook, Inc. whose function is to control the interaction with social widgets within the Website.
Facebook is a company located in the United States. Therefore, the data processed by Facebook (including the User’s IP address) may be transferred to the United States and stored on Facebook servers located in that country.
You can expand this information on the use of cookies on Facebook here.
Last updated: september 2024
